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WHERE IDEAS BECOME VENTURES

Client : Argenbright Group | Services : Brand Strategy, Visual Identity, Brand Collaterals

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Bridging innovators and talent with a bold, minimal visual identity and dual axis brand strategy.

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AUDIT & BRAND STRATEGY

Following a website audit and initial workshop for Argenbright Innovation Labs, we worked to establish a clear vision by identifying key stakeholders and defining the brand personality for this socially responsible workplace technology company.

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Our brand strategy revealed differing perceptions: executives saw ABIL as a lab, while talent viewed it as a standard tech company. Our internal strategy targeted developers and designers seeking impactful work. The external strategy highlighted technical experiences and solution effectiveness.

vISUAL IDENTITY
+ brand guidelines

We went through a few iterations to decide which parts of the existing brand identity needed an overhaul.

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ARGENBRIGHT INNOVATION LAB

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VISUALS + OUTCOMES

We developed comprehensive brand guidelines for messaging and visuals, with project partner Tenovia handling web design and social media implementation for Argenbright Innovation Lab. 

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