Flux&Found
A Bold Leap into a New Identity
Brand : ZestIOT | Deliverables: Logo, Visual Identity, Brand Guidelines, Website, Conference Booth, Marketing Materials
Rebranding a B2B Company for Global Growth : A 7-year-old startup with established technology expertise lacking a cohesive visual strategy needed to transform their brand for global market expansion. They needed an end to end re-branding across all their touchpoints, including strategy, website and print collaterals.
AUDIT & BRAND STRATEGY
ZestIOT's legacy branding felt disjointed, failing to reflect their IoT expertise. In IoT, clarity is currency, so we mapped gaps between ZestIOT’s brand and global market objectives.
We conducted surveys and gathered input from both leadership and staff to identify day to day brand touchpoints.
Based on this, we crafted simple yet impactful statements that captured their innovative and reliable brand persona across all communications.
vISUAL IDENTITY
+ brand guidelines
Created new logo and submark to create a complete visual language
Designed comprehensive brand guidelines including iconography
Created messaging guidelines for consistent communication
ZESTIOT
VISUALS + OUTCOMES
The new brand identity successfully enabled partner agencies (The Outside Edge for lead generation and Kwality for social media) to maintain consistent brand communication across touchpoints. I designed conference booth materials and the new Zestiot website as well.
BEFORE
AFTER
